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Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance

on Friday, July 17, 2009







Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.

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1 comments:

Henry Robinson said...

The global pharmaceutical market has experienced significant growth in recent years. also be defined as a management process that serves to identify. The pharmaceutical business mainly adopts sales and promotion the branches of the marketing Industry use various techniques for the promotion of their drugs.

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